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Tamarisk Furniture Corp. is nationally recognized for making high - quality products. Management is concerned that it is not fully exploiting its brand power. Tamarisk's
Tamarisk Furniture Corp. is nationally recognized for making highquality products. Management is concerned that it is not fully
exploiting its brand power. Tamarisk's production managers are also concerned because their plants are not operating at anywhere
near full capacity. Management is currently considering a proposal to offer a new line of affordable furniture.
Those in favor of the proposal including the vice president of production believe that, by offering these new products, the company
could attract a clientele that it is not currently servicing. Also, it could operate its plants at full capacity, thus taking better advantage of
its assets.
The vice president of marketing, however, believes that the lowerpriced and lowermargin product would have a negative impact on
the sales of existing products. The vice president believes that $ of the sales of the new product will be from customers
that would have purchased the more expensive product but switched to the lowermargin product because it was available. This is
often referred to as cannibalization of existing sales. Top management feels, however, that even with cannibalization, the company's
sales will increase and the company will be better off.
The following data are available.
a
Compute Tamarisk's return on assets, profit margin, and asset turnover, both with and without the new product line. Round answers to
decimal places, eg
Return on assets
Profit margin
Asset turnover
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