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Tampa Pizza Company is having trouble deciding which communication channel to utilize to send their advertising offers. The two marketing communication channels they used before
Tampa Pizza Company is having trouble deciding which communication channel to utilize to send their advertising offers. The two marketing communicationchannels they used before are (1) social media (2) local TV advertising. Based on the data from their previous practice, the owner wants to know whether marketicampaign executed in different communication channel generate different sales. Which hypotheses testing should this researcher use?O Two unrelated (independent) sample testO Two related (dependent) sample testO Simple mean t-test© ANOVA© Chi-square test
Tampa Pizza Company is having trouble deciding which communication channel to utilize to send their advertising offers. The two marketing communication
channels they used before are (1) social media (2) local TV advertising. Based on the data from their previous practice, the owner wants to know whether marketi
campaign executed in different communication channel generate different sales. Which hypotheses testing should this researcher use?
O Two unrelated (independent) sample test
O Two related (dependent) sample test
O Simple mean t-test
© ANOVA
© Chi-square test
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Core Concepts Of Accounting Information Systems
Authors: Nancy A. Bagranoff, Mark G. Simkin, Carolyn Strand Norman
11th Edition
9780470507025, 0470507020
