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tapo 1-2-3 is a top selling electronic spreadsheet product. Tapo is about to release version 5.0 it divides customers into two groups new customers an
tapo 1-2-3 is a top selling electronic spreadsheet product. Tapo is about to release version 5.0
Tepat-2-3-singlectronicsheet product. Tapio is about to learn 5.0. divides its customers in group new customers and upgrade customers who pwetly purchased Tape 1.9.40 eur vers. Although the same physical prodat provided to each customer groue sable differences in seling prices and marketing Click the icon to view the price wd cont information) The cost of Tape 123 5.0 16.500.000 The planned min units is 60% new customers and 40% upgrade customers Read the - X Requirements Data Table 1 Upored Customers New Customers 225 1 What is the Tap 35.0 reven point in the planned 60% / 40% mind? the sales mand what is the operating income when 220,000 taniw old Show how the brave point in una changes with the flowing Dutomer News and upgradecor New D0% and upgrade 10% Comment on the outs Sering Variable Marting Martins Comwon 10 45 430 Print Done Print Done Requirements 1. 2. 3. What is the Tapo 1-2-3 5.0 breakeven point in units, assuming that the planned 60% / 40% sales mix is attained? If the sales mix is attained, what is the operating income when 220,000 total units are sold? Show how the breakeven point in units changes with the following customer mixes: a. New 40% and upgrade 60% b. New 90% and upgrade 10% c. Comment on the results. Print Done Data Table New Customers Upgrade Customers $ 225 $ 125 Selling price Variable costs Manufacturing $ 30 30 65 95 15 45 Marketing $ 130 $ 80 Contribution margin it divides customers into two groups new customers an upgrade customers. (those who previously purchased Tapo 1-2-3, 4.0 or earlier versions. Although the same physical product is provided to each customer group, sizable differences exist in selling prices and variable marketing costs: The fixed costs of Tapo 1-2-3 5.0 are $16,500,000. The planned sales mix in units is 60% new customwes and 40% upgrade customers.
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