Target is a mass merchant that offers a wide variety of general merchandise items at reasonable prices. They have clothing, housewares, and food departments. Target runs a canned food drive every year for those in need. A local food bank communicates a news story to the media about Target and its efforts to support local food banks. This information is transmitted through mass media at no charge and is called:

Question $91$ ?options:

News reporting.

Public relations.

Publicity.

Mass communications.

Free advertising.