Target market of the product will be upper middle-class and High-class people aging between 25 and 45 including both male and female because the value of product can be realized by this group of people. This group of people is educated and understands the importance of a product related to the root of the country.

Basis of competitive advantage is availability of high quality ethno-fashionable costumes at reasonable rates which showcase the fashion sense of the root of the country. The product is available at price point which lower than branded ethnic dresses but higher than routine products available in the market thus attractive to a group of people who has good taste about fashion and look for presenting it new fashionable mode at reasonable price. The uniqueness of product is presentation of old art in new style thus make it wearable for all occasions.

Positioning statement: Our product, ethno-fashionable dresses is the only one in ethnic wears that make the dresses more fashionable by mixing traditional craft and new style thus make it all occasion dress at reasonable rates.

Indian brand (Made in India) will make the product more famous among the customers. The use of high quality fabric which is sourced from poor people will enforce the CSR part of the company thus promoting the product as sourced directly from poor people. The packaging will be unique in terms of showing the information about the idea of the design and its history. The packaging material should be designed in royal design and material used in packaging should recycled one.

The product will be priced as per the amount of work involved in designing. The price is such that it can be affordable by both middle class and high income groups. Various paying option will be available. The payment will be received only after customer gets satisfied with the product. Daily wear dresses are priced at low cost with seasonal discounts while occasional dresses are priced slightly costly but within paying range of normal customer.

The product will launch through e-commerce business and is available on its company website. The primary focus is in Jaipur where a physical store is also opened. The large variety of design is available only on e-commerce website.

Advertising will be through various social –networking sites, SEO marketing and physical advertising like pamphlets and hoarding. Being the part of public events on various occasions.

Target market of the product will be upper middle-class and High-class people aging between 25 and 45 including both male and female because the value of product can be realized by this group of people. This group of people is educated and understands the importance of a product related to the root of the country.

Basis of competitive advantage is availability of high quality ethno-fashionable costumes at reasonable rates which showcase the fashion sense of the root of the country. The product is available at price point which lower than branded ethnic dresses but higher than routine products available in the market thus attractive to a group of people who has good taste about fashion and look for presenting it new fashionable mode at reasonable price. The uniqueness of product is presentation of old art in new style thus make it wearable for all occasions.

Positioning statement: Our product, ethno-fashionable dresses is the only one in ethnic wears that make the dresses more fashionable by mixing traditional craft and new style thus make it all occasion dress at reasonable rates.

Indian brand (Made in India) will make the product more famous among the customers. The use of high quality fabric which is sourced from poor people will enforce the CSR part of the company thus promoting the product as sourced directly from poor people. The packaging will be unique in terms of showing the information about the idea of the design and its history. The packaging material should be designed in royal design and material used in packaging should recycled one.

The product will be priced as per the amount of work involved in designing. The price is such that it can be affordable by both middle class and high income groups. Various paying option will be available. The payment will be received only after customer gets satisfied with the product. Daily wear dresses are priced at low cost with seasonal discounts while occasional dresses are priced slightly costly but within paying range of normal customer.

The product will launch through e-commerce business and is available on its company website. The primary focus is in Jaipur where a physical store is also opened. The large variety of design is available only on e-commerce website.

Advertising will be through various social –networking sites, SEO marketing and physical advertising like pamphlets and hoarding. Being the part of public events on various occasions.

Weaving industry locally in the United States

FINANCIAL ANALYSIS

In this week's assignment,you will forecast sales and explore very basic financial building blocks.These basic calculations are central to providing focus and measuring financial progress and health. You will create all these numbers--and while there are no absolute right or wrong answers-try to be as practical and real-world as possible. Any business will have certain fixed cost expenses present that are not directly tied to units produced/sold. Businesses will also have certain variable cost expenses that are directly tied to units produced/sold. From these data, you can determine your break-even point in both units sold and dollars.

Referring to your small business venture above, discuss and calculate the following:

1. Last week, you set a price for your product/service. Retrieve that to help calculate revenue. Next, decide how many sales (in units) you would make in a year (factoring in all decisions made so far--target market, competition, etc.).What is your gross revenue projection for the year? (unit price x units sold = revenue)

2. There are fixed costs to consider. Give some basic examples of fixed cost expense categories for a business such as yours. Estimate what the associated fixed cost expenses will be on an annual basis for your venture. What is this figure?

3. There are variable costs to consider. Give some basic examples of variable cost expense categories for a business such as yours. Estimate what the associated variable cost expenses will be on a per-unit produced/sold basis. Based on sales projections in #1 above, what then is the total variable cost expenses for the year?

4. Combine total fixed costs and total variable costs. This is your total expenses. What is this figure?

5. Figure your net profit from grossrevenue minus total expenses. What is this figure?

6. What is your break-even point in dollars? What is your break-even point in units sold?