Target Market Profile - Who uses the product/organization? (10 Points) - Demographics - Psychographics - Behaviorgraphics - Figures and Tables from Sources: - Required Sources - MRI Simmons (as appropriate) - Organization website - Other Websites and Databases Media Spend - Where does organization spend for MARCOM? (10 Points) - Categories - 3 years spending - Change Analysis - Figures and Tables from Sources: Required Sources - WINMO (as appropriate) - Redbooks - Other Websites and Databases Social Media Follower Profiles - Who follows the organization? (10 Points) - Categories - Explanation - Figures and Tables from Sources: - Required Sources - Company Sources (as ppropriate) - Other Websites and Databases