Target Market - Who is it?
o Marketing Mix
▪ Product Strategy
▪ Distribution Strategy
▪ Price Strategy
▪ Promotion Strategy
▪ Target Market
o Implementation Plan: How will you roll out your product? How long will it take? Is it temporary or permanent?
o Evaluation & Controls: How will you measure success and when?
o Incorporate Christian worldview: implement one biblical passage. Choose appropriate scripture and discuss how that scripture fits into the development of your Marketing Mix.

 

The company is DIY