Target marketing is used by companies for all of the following purposes except to identify segments of consumers with regard to key traits and who would respond well to a product and related marketing mix identify those market segments that purchase multiple brands in order to develop the most effective marketing campaign for these particular segments select the segments that the company can serve most efficiently and develop products for each segment offer the products to the market using various marketing communication tools and stressing the traits and benefits that differentiate the product in the consumer's mind is the demand for a business good or service that is generated from the demand for consumer or end-user goods and services. Business demand Acceleration principle Joint demand Derived demand Question 6 2pts Business purchase decisions tend to vary from consumer decisions in all of the following ways except the dollar value involved all of the above the number of people involved in the decision the amount of time spent in making the decision Retailers would be a viable customer for all of the following goods and services except accessory equipment business services fabricated and component parts major equipment, land and buildings