Target Predicting Pregnancies:

https://www.driveresearch.com/market-research-company-blog/how-target-used-data-analytics-to - predictpregnancies/#:~:text=Over%20time%2C%20the%20Target%20advertising,lessen%20the%20%22creep%20fa ctor.%22

Question:

Is there a "creep" factor here? Did target handle this well? Do you have any recommendations? What other ethical concerns may arise when working with data? What recommendations can we make to address those concerns?

Reference: Target (2022)