• Target Segmenting, Targeting, and Positioning Ch. 5 Principles of MarketingLinks to an external site.
• New Media and Digital MarketingLinks to an external site.- Professor Sunil Gupta leads a discussion on digital marketing and new media. He discusses the impact of the Internet on marketing and commerce, selective advertising, pricing of items available online, and product delivery time.
• Reimagining Marketinghttps://www.dropbox.com/s/h1kww9ggercy3q3/Reimagining-marketing.pdf?dl=0Links to an external site.

Resources:

• Video - Targeting a Market Segment - https://www.youtube.com/watch?v=WCx1MDBBWkk Dr. Pepper once came out with a drink just for men and people wondered why. Can target marketing go too far and alienate potential customers?
• Video - Targeting a Marketing Segment - https://www.kanopy.com/en/wilmu/video/167581 Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you'll learn key rules of targeting. One rule is: Don't try to please customers outside your target. Another: Always pick a target segment that values what you offer.
• Video - (below) Google, Inc. is one of the leading Internet search engines and focuses on improving the ways people connect with information. In this video, Google's Product Marketing Manager Rick Malins discusses some of their marketing strategies

Below is link to video

https://www.youtube.com/watch?v=XYnrRjhuc_Q