Tasha I'm sure you've noticed all these new watch companies popping up. I see them advertising all over social media. Their quality seems decent and they are competitive on price. We're bigger than any of these startup companies, but I'm worried. There's a lot of pressure on us to find ways to grow. Tasha What can we do to grow? Tasha Backward integrate into building our own components. Forward integrate into building our own components. Forward integrate into retail stores. Backward integrate into retail stores. OL