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Task 1: 1. Read the following paragraph: Campbell Soup Company (Campbell) had become the world's largest producer of soup with a 60% market share in

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Task 1: 1. Read the following paragraph: Campbell Soup Company (Campbell) had become the world's largest producer of soup with a 60% market share in the $4 billion soup market by 2010. In the same year, it occupied tenth place in the Fortune 500 listing of global food processing companies. However, it suffered inconsistent growth during 2006-2010. It was faced with legal notices from health activists and found itself losing its identity among the younger generation. Denise Morrison (Morrison), who took over as CEO in August 2011, undertook a nine-month review of the situation, and came up with some measures for the revitalization of the company to increase its share in the US and the global ready to eat food market. The restructuring initiatives were aimed at expanding into international markets and new food categories, while strengthening the company's position in existing markets and its core offerings. (Source:h_ttp://www.ibscdc.org/Case Studies/Strategy/Corp orate%20$trategy/COSO108.htm) 2. Answer the following questions: a. What was the corporate strategy used by Campbell as described in the paragraph? Justify your answer. (Note: You can conduct Internet search to nd out more about Campbell to justify your asnwer) b. If you were the Chief Executive Officer (CEO) of Campbell, would you use the same corporate strategy or a different one? Justify your

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