Task 1- Measuring outcomes against Objectives/goals A marketing campaign is of limited use if you cannot show how it affected sales or met the objects set for it. There are many ways to determine success for a campaign. Some of the most often used measures used include: Increased sales Return On Investment (ROD) Increased Brand awareness Increased market share Requirements: Requirements: Create a table listing the measurement tools to be used for your chosen marketing plan elements (strategies and tactics). Using 400 -500 words clearly detail: Which measurements are to be used and how they were chosen (what these measuring means?) How each measurement will be utilised for which tools used When each measurement will be done (once - more than once - ongoing?) Who in ACA Travel Agency will be responsible for implementing, monitoring and reviewing each measurement activity Outline what changes you would make to correct or enhance the outcomes Sample of template - available in the appendix