Task 1 - SYDNEY /.NSW

To demonstrate competency in this unit, you will need to do (3) three tasks:

1. Research and develop one prospecting strategy for a geographical area, including

• property demand in the area
• socio-economic climate for the area
• growth expectations for the area
• prospecting strategies

2. Develop a report on the optimum capacity of an agency, including:

• current agency profile and forward projections for agency
• maximum/minimum property management scope and scale
• resources required to manage properties

3. Develop a report with recommendations to adjust property management portfolio mix.

Templates have been provided to assist you in the completion of these tasks and should be returned to your assessor once completed. Refer to the Research and Report template to complete this task.

You may use an example real estate or the real estate agency below:

"John Albert Rogers, with over 25 years' experience in the property and finance industry, established Albert Property and Finance Group in 1990 to offer a professional and totally comprehensive property service to those clients who wanted the benefits of dealing with one dependable point of contact through all facets of property transactions.

Albert Property's mission to provide continuous service of the highest quality in real estate.

The company have always fostered long-term business relationships by meeting their clients' specific needs in ways which are individual, innovative and commercially sound. They offer a wide range of services including:

• Property and Sales Advice
• Market assessment and analysis
• Rural property assessment
• Development feasibility studies
• Acquisition of development sites
• Sales, purchase & leasing of residential, commercial and industrial properties
• Property and asset management
• Land & property auctions
• Stock and station

The organisation is one of the most qualified, experienced and dedicated sales teams in Australia, and with sales in excess of $700 million per year, and an extensive portfolio of properties they manage."

RESEARCH AND REPORT

To demonstrate competency in this unit, you will need to do (3) three things:

1. Research and develop one prospecting strategy for a geographical area, including:

• property demand in the area
• socio-economic climate for the area
• growth expectations for the area
• prospecting strategies

1. Develop a report on the optimum capacity of an agency, including:

• current agency profile and forward projections for agency
• maximum/minimum property management scope and scale
• resources required to manage properties

1. Develop a report with recommendations to adjust property management portfolio mix.

Templates have been provided to assist you in the completion of these tasks and should be returned to your assessor once completed.

Part 1	Research and develop one prospecting strategy for a geographical area
Agency name
Start date
Completion date
Research and develop one prospecting strategy for a geographical area
What Property Management functions/services does your estate agency provide?
What research did you undertake and by what means?
What is the geographical area the research relates to?
What is the socio-economic climate for that area?
What growth conditions for expectations for the area were identified in your research?
What prospecting strategies did you research?
Was there any other relevant information which resulted from your research?
Undertake research to develop one prospecting strategy in your area
Provide details of the prospecting strategy?
What resources will be required to undertake this strategy?
What sort of cost would be involved with this strategy?
Are there any legal or ethical restrictions relating to this strategy?
What personnel will undertake strategy?
Provide your recommendations for the implementation of this strategy
Recommendations:
Part 2	Report on optimum capacity of the agency
Provide the following:
Details of the agency's current property management profile
Details of minimum and maximum forward projections for the agency's Property Management profile for the next 12 months
Provide details of the agency's capacity and resources for property management in relation to the current property management profile
What conclusions do you draw in relation to the agency's capacity to improve and grow its portfolio based on current information?
What conclusions do you draw in relation to the agency's capacity to improve and grow its portfolio based on current information?
Part3	Report on recommendations to adjust property management portfolio mix
Research and develop one prospecting strategy for a geographical area
Provide details of the current property management portfolio mix?
What conclusions have you developed in relation to your research and analysis of the agency's property management portfolio mix?
Conclusions:
Based on your conclusions, what recommendations would you make for improvement for the agency's property portfolio management mix?
Recommendations:
Your name		Date
Signature