Question
TASK 1 The above described some of the principles behind supermarket layout. You are required to visit a local supermarket and observe people's behaviour.
TASK 1 The above described some of the principles behind supermarket layout. You are required to visit a local supermarket and observe people's behaviour. You may wish to try and observe which areas they move slowly past and which areas they seem to move past without paying attention to the products. (You may have to exercise some discretion when doing this; people generally don't like to be stalked round the supermarket too obviously!) Try and verify, as far as you can, some of the principles that were outlined in the short case above. If you were to redesign the supermarket, what would you recommend? (use diagram where necessary) - 20 marks TASK 2 To develop a good facility layout for retail store, what must be determined to maximize customer exposure to products? - 5 marks TASK 3-5 marks On your visit to the supermarket, observe the people who staff the checkouts: (a) What kind of skills do people who do this job need to have? (b) On average, how many customers per hour are they capable of 'processing"? (c) What opportunities exist for job enrichment in this activity? (d) How would you ensure motivation and commitment amongst the staff who do this job? TASK 4 Ascertain if "slotting" is practice at this supermaket. What ethical issues might arise with regard to slotting?-5 marks TASK 5 Comment on servicescape for the supermarket. -5 marks TASK 6 List and elobarate on the recommendions that you would provide to the supermarket operator.- 10 marks
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