Task 1 Written Questions Describe the content and structure of a marketing plan Answer in 50,80 Briefly explain what is meant by key marketing principle of the 'marketing management process' Answer in 50,80 What is meant by the marketing principle of the 'four Ps' Answer in 80,120 Briefly explain SWOT analysis' Answer in 80,120 Identify three services that the following 'networks' might provide to organisations in relation to their coordination of marketing activities requirements Network Type Three Examples of Services it may Provide Distribution networks Marketing networks Name five e business marketing options Name three e business major promotional events Explain the following 'commission structure' options found within certain hospitality, travel, tourism or events industry organisations Answer in 15,30for each Commission Structure Option Your Explanation Straight commission Salary Retainer plus commission Flat fee commission Percentage commission Sliding commission Gross margin commission Identify three current trends and preferences for the way customers prefer to receive marketing information from organisations Outline the features, benefits and practical application of the marketing activities listed below Answer in 15,30 for each Marketing Activity Features Benefits Practical Application Advertising Familiarisations (or fam tours) In house promotions Public relations Social media Trade and consumer shows Signage and display Briefly explain the role of the following 'information inputs' to the planning process when developing marketing activities Answer in 20,30for each Information Inputs Your Brief Explanation Competitive activity Financial statistics Marketing reports Marketplace trends Sales reports Explain the role of the following considerations when evaluating the suitability of marketing activities Answer in 30,50 for each Considerations When Evaluating Suitability of Marketing Activities Your Explanation Consistency with overall marketing direction Exposure to be achieved Matching of attendees at an event to target markets Financial resources Human resources Timing of activity or event Identify the importance of developing action plans for the following 'operational details' in relation to the coordination of marketing activities Answer in 40,60for each Operational Details How They Impact Coordination of Marketing Activities Development and implementation of organisational administrative and procedural requirements related to marketing activities within the organisation Production and availability of advertising brochures and promotional materials Identification of the need for and acquisition of necessary technology, resources and equipment to support a marketing initiative Investigation into and arrangement of the contracting of services from outside the organisation and outsourcing aspects of the marketing work Identification of joint venture partners for and or liaison with joint venture partners on a given marketing campaign Management of the PR implications of a nominated marketing initiative Engagement of necessary staff and communication with same to enable completion of identified marketing work Optimisation of outcomes achieved by marketing processes and tactics employed by the business Arrangement of travel for staff to undertake allocated marketing tasks Present three legal issues that impact the marketing of products and services Describe ethical considerations in marketing activities as they apply to the following topics Answer in 40,60 for each Ethical Considerations Your Description of Related Considerations Appropriate use of images and text Protection of children Targeting particular groups in the community Describe three ways in which marketing initiatives might accommodate sustainability considerations by reducing waste of printed materials Answer in 60,80 for each Outline how 'sustainability' can be used by a business as a marketing tool Answer in 40,60

Question

Task 1  Written Questions Describe the content and structure of a marketing plan  Answer in 50,80 Briefly explain what is meant by key marketing principle of the 'marketing management process'  Answer in 50,80  What is meant by the marketing principle of the 'four Ps'  Answer in 80,120  Briefly explain SWOT analysis'  Answer in 80,120  Identify three services that the following 'networks' might provide to organisations in relation to their coordination of marketing activities requirements  Network Type Three Examples of Services it may Provide Distribution networks  Marketing networks  Name five e business marketing options  Name three e business major promotional events  Explain the following 'commission structure' options found within certain hospitality, travel, tourism or events industry organisations  Answer in 15,30for each  Commission Structure Option Your Explanation Straight commission  Salary Retainer plus commission  Flat fee commission  Percentage commission  Sliding commission  Gross margin commission  Identify three current trends and preferences for the way customers prefer to receive marketing information from organisations  Outline the features, benefits and practical application of the marketing activities listed below  Answer in 15,30 for each  Marketing Activity Features Benefits Practical Application Advertising  Familiarisations (or fam tours)  In house promotions  Public relations  Social media  Trade and consumer shows  Signage and display  Briefly explain the role of the following 'information inputs' to the planning process when developing marketing activities  Answer in 20,30for each  Information Inputs Your Brief Explanation Competitive activity  Financial statistics  Marketing reports  Marketplace trends  Sales reports Explain the role of the following considerations when evaluating the suitability of marketing activities  Answer in 30,50 for each  Considerations When Evaluating Suitability of Marketing Activities Your Explanation Consistency with overall marketing direction  Exposure to be achieved  Matching of attendees at an event to target markets  Financial resources  Human resources  Timing of activity or event  Identify the importance of developing action plans for the following 'operational details' in relation to the coordination of marketing activities  Answer in 40,60for each  Operational Details How They Impact Coordination of Marketing Activities Development and implementation of organisational administrative and procedural requirements related to marketing activities within the organisation  Production and availability of advertising brochures and promotional materials  Identification of the need for and acquisition of necessary technology, resources and equipment to support a marketing initiative  Investigation into and arrangement of the contracting of services from outside the organisation and outsourcing aspects of the marketing work  Identification of joint venture partners for and or liaison with joint venture partners on a given marketing campaign  Management of the PR implications of a nominated marketing initiative  Engagement of necessary staff and communication with same to enable completion of identified marketing work  Optimisation of outcomes achieved by marketing processes and tactics employed by the business  Arrangement of travel for staff to undertake allocated marketing tasks  Present three legal issues that impact the marketing of products and services  Describe ethical considerations in marketing activities as they apply to the following topics  Answer in 40,60 for each  Ethical Considerations Your Description of Related Considerations Appropriate use of images and text  Protection of children  Targeting particular groups in the community  Describe three ways in which marketing initiatives might accommodate sustainability considerations by reducing waste of printed materials  Answer in 60,80 for each  Outline how 'sustainability' can be used by a business as a marketing tool  Answer in 40,60

Accepted Answer

The Answer is in the image, click to view ...

Network Type	Three Examples of Services it may Provide
Distribution networks.
Marketing networks.

Commission Structure Option	Your Explanation
Straight commission.
Salary/Retainer plus commission.
Flat fee commission.
Percentage commission.
Sliding commission.
Gross margin commission.

Marketing Activity	Features	Benefits	Practical Application
Advertising.
Familiarisations (or fam tours).
In-house promotions.
Public relations.
Social media.
Trade and consumer shows.
Signage and display.

Information Inputs	Your Brief Explanation
Competitive activity.
Financial statistics.
Marketing reports.
Marketplace trends.
Sales reports

Considerations When Evaluating Suitability of Marketing Activities	Your Explanation
Consistency with overall marketing direction.
Exposure to be achieved.
Matching of attendees at an event to target markets.
Financial resources.
Human resources.
Timing of activity or event.

Question

Task 1: Written Questions Describe the content and structure of a marketing plan. Answer in 50,80 Briefly explain what is meant by key marketing principle

Step by Step Solution

Step: 1

Get Instant Access with AI-Powered Solutions

Step: 2

Step: 3

Ace Your Homework with AI

Recommended Textbook for

Advanced Financial Accounting An IFRS Standards Approach

Students also viewed these General Management questions

Question

Question

Question

Question

Question

Question

Question

Question

Question

Question

Operational Details	How They Impact Coordination of Marketing Activities
Development and implementation of organisational administrative and procedural requirements related to marketing activities within the organisation.
Production and availability of advertising brochures and promotional materials.
Identification of the need for and acquisition of necessary technology, resources and equipment to support a marketing initiative.
Investigation into and arrangement of the contracting of services from outside the organisation and outsourcing aspects of the marketing work.
Identification of joint-venture partners for and/or liaison with joint-venture partners on a given marketing campaign.
Management of the PR implications of a nominated marketing initiative.
Engagement of necessary staff and communication with same to enable completion of identified marketing work.
Optimisation of outcomes achieved by marketing processes and tactics employed by the business.
Arrangement of travel for staff to undertake allocated marketing tasks.

Ethical Considerations	Your Description of Related Considerations
Appropriate use of images and text.
Protection of children.
Targeting particular groups in the community.