TASK 1A. Investigate, identify, assess, and include the needs of customers in the planning and communication processes. Since you are the senior customer service manager of the fashion retail store and your supervisor has already informed you to research and plan on the customer service improvement for the store, your first task will be to communicate with your store teams to identify specic needs of customers. Your store teams are frontline people, so they are the best people to provide you customer needs and feedback. First you will need to send an email notice to aEI team members for a meeting and based on the meeting, you will then record the feedback on customer needs and requirements