Task 2 Franchise Investments & Applied Decision Making Oh I love franchises better-burger, fresh-fast, so many new choices! And I want OWN ONE on the Northshore somewhere (keep it close so I dont have to drive so much) --- eg. Sportclips, Booster Juice, Five-Guys, etc. Lots of choices where to begin? 1. List a couple PROS / CONS of investing in Franchises (opposed to your own start-up business). Pros Cons P1. P2. P3. C1. C2 C3. 2. DP1 : Which Franchise? What criteria would you use to create a SMART analysis to compare 5 franchises in the same industry - to decide which one to invest in (maximize/minimize). Use 'Food Franchises' if you like for coming up with this list - although some of the criteria should be general. What would be a good 'X' Axis (monetary criteria - oh and its not just 'COST'!). No swing wts. Just name the criteria/ Eg. C1? C2? C2? C3? X Axis Freshi Booster Juice 5 Guys Burger ETc. 3. DP2 What Location? Location Location Location! Lots of places on the North Shore between 800 and 1500 sqft perfect for our Franchise. What Criteria (max/min objectives) would you use to choose the actual area/property for our Franchise. List up 5 criteria (max/min) Eg. C1? C2? C2? C3? X Axis 4