Task 2 Project: Evaiuate Marketing Opportunities This competency requires you to demonstrate your ability to: - Identify and evaluate marketing opportunities to determine whether they will meet organisational objectives - Document how current business operations will need to be modified and what resources will be required to take advantage of newly identified and evaluated opportunities. Using the three marketing plans and strategic planning documents listed from the simulated business Bounce Fitness, you must prepare a report to advise which opportunity should be sought and why. After you have thoroughly appraised each opportunity and the strategic planning documents, complete a report based on the following points. In your report you must include: 2a Which option you would recommend as the best opportunity for either Bounce Fitness or your organisation to pursue. 2b Describe why your choice is the best fit for the organisation and now the others do not fit as well. 20 Use the costs, benefits, risks, and opportunities to prove why your choice is the best choice and why they others are not as sound. 2d What would be your second choice? Why? 2e Describe the changes that would have to be made to the current operations of the business to accommodate your preferred option. 2f How will you ensure that the quality and service to existing customers is not compromised? 29 What new resources would be required? 2h Who are the current stakeholders and how will you communicate with them regarding the new opportunity and changes? 2i What legislation, marketing codes of practice and conduct etc. impact on your choice of opportunity? How will you remain compliant