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Task 5 Growing the business Having considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your
Task 5 Growing the business Having considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your attention to marketing and promoting CCF & MB's business. This requires you to develop a marketing plan for the business. In developing your marketing plan you should consider the following: 1. Your plan should be developed in line with CCF & MB's vision statement 2. The identication of target markets using a combination of research and your own personal experience 3. The identication of your major competitors (at least two) with a competitor analysis developed for each competitor . The identication of (IF 8: was market position based on your research ndings and analysis . How you would promote CC}: & MB's brand and the tools you would use to achieve this . The provision of options for increasing yield per existing client HONU'I-lh- . How you would implement your plan and monitor it to ensure objectivesfgoalsfperformance indicators are being met 8. How you would adjust your plan if required. [1,000 words) You may use any format for your plan but it must address each of the points above. If you are unsure as to how to write a plan, you can refer to the Business Growth and Marketing topic and use the suggested SM EAC format outlined in Part 5, Section 12. When completing this task, assumptions are permitted although they must not be in conict with the information provided in the background information. Student res onse to Task 5
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