Task A: A UK company that manufacture pharmaceutical products has employed you as the chief finance officer. This company was established in 1978 by three brothers and the current CEO is a family member. In your role as the CFO you are to prepare an analysis of the company's performance in terms of profitability and liquidity over the three-year period (2019-2021) using the performance criteria listed and the industry Assessment Information/Brief average as indicated in the table below. Further, the CEO has suggested that both debtors collection period and the creditors payable period are maintained. 1