Task A: Evaluation of Client Brief Evaluate the Client brief provided on Studydesk in the Report 1 section. Summarise your evaluation in paragraph form in your report. Your evaluation should be at least 1 page and not more than 2 pages. As a minimum, discuss the following: - Identify any assumptions that have been made by the client. Are these assumptions justified? Are there any assumptions that need to be investigated more rigorously? - Identify any constraints inherent to the project. - Identify any bias in the client brief. - Identify the core underlying problem which the possible solutions must address. Hint: Assumptions occur when we are missing information that would be useful. Constraints are limits (physical, financial, temporal, regulatory etc.) of the problem that are outside of our control. 1. Background Draconis Ltd run a Dragon inspired theme park. The park is in a sub-tropical region and experiences around 300 days of sunshine per year. In the previous two calendar years, this figure was closer to 260 days. Forecasts for the next year indicate the wet trend may continue. The clientele for the park is diverse with the area considered an international hotspot for tourism. There is no clear data to confirm but the park owners believe that local visitors account for approximately half of all visitors. Interstate and overseas make up the rest. The exact proportions are unknown. It is believed that large portions of the local attendance line up with local school and public holidays. Season passes are available that offer a one-off fee for 3-month access to the park. The exact breakdown of sales of these passes is known to be: - 78% Local - 20% Interstate - 2% International. A recent period of strong attendance has encouraged management to investigate a park expansion. There are two sections of land directly adjacent to the park that may be suitable. One of these sections backs onto protected bushland containing several endangered species. Draconis has previously engaged an environmental consultant and confirmed that construction on this plot is likely to put some of the species at risk. Other operators in the area have experienced downturns on the back of poor publicity around environmental management so this is something we would like to avoid. Draconis also recognise the potential expansion as a good time to introduce new attractions already planned for elsewhere in the park. The introduction of new and novel attractions is part of the business strategic plan for the next 5 years. Draconis originally believed the new attractions could be established on the existing grounds but since a change in management occurred, have begun exploration of the external sites. We would like you to investigate the establishment of a new section of park on one of the two, new available plots. 2. Details The Park The Park is open 363 days a year. It is only closed on Good Friday (Typically in April) and Christmas Day ( 25th December). Opening hours vary depending on the season. From April to August the park is open from 9am to 8pm. From September to March, it is open from 8 am to 9pm. Although attendance in the wet areas is lower in colder months, the climate during these times is mild enough to leave them open. High school students from the surrounding areas perform many roles on weekends with the weekday workforce comprised of predominantly older workers. There is a team of permanent mechanics and fitters who are responsible for maintenance of the attractions. If expertise beyond their abilities is required, the supplier of the attractions has consultants located in the nearby capital city (approximately 1 hour away). The park has recorded approximately one million guests in the past three calendar years. There are two distinct sections to the park: wet and dry. Wet containing water-based attractions and dry containing mechanical based attractions. Draconis have collected data on the proportion of traffic through both sections of the park and this data has been provided in section 3. The most popular attractions in the dry section are: - Draconis' Inferno - a high speed rollercoaster - Dragon's Drop - a communal ride with a steep fall The most popular attractions in the wet section are: - Escape from the Den - a coaster ride over a large ledge into water - Draconis' fall - a white water rapids ride The Land The two available plots are distinctly different. The area backing on to the bushland is flatter and has less anticipated construction challenges. The other plot has a rocky outcrop that is expected to add to the construction challenge and is also expected to limit the viable attraction options for the land. The new plots also require integration into the existing infrastructure. This poses a challenge as existing attractions must be moved to allow thoroughfare. The purchase option on the two plots expires in 3 years' time. The budget for acquisition and preparation of the land for use is $3.8 million. Task A: Evaluation of Client Brief Evaluate the Client brief provided on Studydesk in the Report 1 section. Summarise your evaluation in paragraph form in your report. Your evaluation should be at least 1 page and not more than 2 pages. As a minimum, discuss the following: - Identify any assumptions that have been made by the client. Are these assumptions justified? Are there any assumptions that need to be investigated more rigorously? - Identify any constraints inherent to the project. - Identify any bias in the client brief. - Identify the core underlying problem which the possible solutions must address. Hint: Assumptions occur when we are missing information that would be useful. Constraints are limits (physical, financial, temporal, regulatory etc.) of the problem that are outside of our control. 1. Background Draconis Ltd run a Dragon inspired theme park. The park is in a sub-tropical region and experiences around 300 days of sunshine per year. In the previous two calendar years, this figure was closer to 260 days. Forecasts for the next year indicate the wet trend may continue. The clientele for the park is diverse with the area considered an international hotspot for tourism. There is no clear data to confirm but the park owners believe that local visitors account for approximately half of all visitors. Interstate and overseas make up the rest. The exact proportions are unknown. It is believed that large portions of the local attendance line up with local school and public holidays. Season passes are available that offer a one-off fee for 3-month access to the park. The exact breakdown of sales of these passes is known to be: - 78% Local - 20% Interstate - 2% International. A recent period of strong attendance has encouraged management to investigate a park expansion. There are two sections of land directly adjacent to the park that may be suitable. One of these sections backs onto protected bushland containing several endangered species. Draconis has previously engaged an environmental consultant and confirmed that construction on this plot is likely to put some of the species at risk. Other operators in the area have experienced downturns on the back of poor publicity around environmental management so this is something we would like to avoid. Draconis also recognise the potential expansion as a good time to introduce new attractions already planned for elsewhere in the park. The introduction of new and novel attractions is part of the business strategic plan for the next 5 years. Draconis originally believed the new attractions could be established on the existing grounds but since a change in management occurred, have begun exploration of the external sites. We would like you to investigate the establishment of a new section of park on one of the two, new available plots. 2. Details The Park The Park is open 363 days a year. It is only closed on Good Friday (Typically in April) and Christmas Day ( 25th December). Opening hours vary depending on the season. From April to August the park is open from 9am to 8pm. From September to March, it is open from 8 am to 9pm. Although attendance in the wet areas is lower in colder months, the climate during these times is mild enough to leave them open. High school students from the surrounding areas perform many roles on weekends with the weekday workforce comprised of predominantly older workers. There is a team of permanent mechanics and fitters who are responsible for maintenance of the attractions. If expertise beyond their abilities is required, the supplier of the attractions has consultants located in the nearby capital city (approximately 1 hour away). The park has recorded approximately one million guests in the past three calendar years. There are two distinct sections to the park: wet and dry. Wet containing water-based attractions and dry containing mechanical based attractions. Draconis have collected data on the proportion of traffic through both sections of the park and this data has been provided in section 3. The most popular attractions in the dry section are: - Draconis' Inferno - a high speed rollercoaster - Dragon's Drop - a communal ride with a steep fall The most popular attractions in the wet section are: - Escape from the Den - a coaster ride over a large ledge into water - Draconis' fall - a white water rapids ride The Land The two available plots are distinctly different. The area backing on to the bushland is flatter and has less anticipated construction challenges. The other plot has a rocky outcrop that is expected to add to the construction challenge and is also expected to limit the viable attraction options for the land. The new plots also require integration into the existing infrastructure. This poses a challenge as existing attractions must be moved to allow thoroughfare. The purchase option on the two plots expires in 3 years' time. The budget for acquisition and preparation of the land for use is $3.8 million