Task: A new shampoo product will soon be offered in the market. You are tasked to position the product that will create an impact to the customer and an edge over the existing products in the market. Use the elements of good brand positioning as your guide.

- below are from reading materials that can serve as guide -

U can visit this link as well: https://www.zendesk.com/blog/positioning-statement-examples/

POSITIONING THE PRODUCT OR SERVICE Positioning is the process of communicating the image of a brand into the minds of consumers. The objective is to make the brand stand out in comparison to its competitors. When a customer needs a particular product or service, he will only include in his mental list of possible brands to purchase, brands that he remembers and recalls. ELEMENTS OF A GOOD BRAND POSITION 1. UNIQUE- a brand must select a position that is not currently occupied by another brand. For example, if a newly opened bank must position itself as a full-service financial institution that is willing to go out of its way to satisfy the clients. It has its own distinctive features and communicates them with customers with a different tagline. Example is Metrobank it has a distinct feature that comes along with their tagline. "You're in good hands with Metrobank". 2. Beneficial - the selected product must be perceived by its customers as beneficial. When buying a product, a customer would always think"what's in it for me". For example, a whitening soap the customer buys the product because he perceives that it can whiten her skin thus it is beneficial to her. 3. Credible - once a brand position is selected, it must ensure that it performs and fulfill the promise of its position. If a whitening beauty soap product position itself as whitening, then it has to ensure that it can whiten for it to be credible