Task- Answer the following in regards to a courier service provider, FedEx:

Provide relevant information on Fedex such as: what is "FedEx"? and what it stands for, your experience using the service, its pros and cons, its strategies, how is it in comparison to other courier service (example, DHL), and describe its intended audience.

Analysing 7Ps marketing strategies:

i). People:

• Define the "People" of the marketing mix, explain its importance and how it benefits FedEx.
• Evaluate how well the service operation of FedEx applies this strategy of 7Ps (People) to reach its target consumers.

ii). Price:

• Define the "Price" of the marketing mix, explain its importance and how it benefits FedEx.
• Evaluate how well the service operation of FedEx applies this strategy of 7Ps (Price) to reach its target consumers.

iii). Promotion:

• Define the "Promotion"of the marketing mix, explain its importance and how it benefits FedEx.
• Evaluate how well the service operation of FedEx applies this strategy of 7Ps (Promotion) to reach and attract its target consumers.

Final analysation:

• Analyse the current "people and promotion" situation of FedEx and discuss if any changes or development should be made on those 2 marketing mix (people and promotion).
• Outline any potential errors or system failures that may occur and suggest effective methods to resolve those potential issues.