Task B

Scenario: 2

Pricing Policies:

Apple is known for its luxurious and classic products. The company exclusively markets premium products and offers its customers products at the top of the mass market-often seen as a status symbol. Apple products are mass-produced, mass-distributed, and price- sensitive - the very definition of a mass product. While the manufacture and distribution costs are important factors in setting the selling price for such devices, other factors affect pricing policy too, according to industry analysts and reviewers.

Question 2

a) What do you understand by Price and Pricing? Evaluate different types of strategies used to price the products in general.

b) Use the above link and evaluate the strategy adopted in the article.