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Task: Critically evaluate a management problem and discuss how management accounting concepts and techniques can be applied to address the problem. To support your arguments,

Task: Critically evaluate a management problem and discuss how management accounting concepts and techniques can be applied to address the problem. To support your arguments, provide an example of calculations using hypothetical accounting data based on your own research and/or experience

The longer,the better.

"evaluate a management problem": a clear identification of a management problem (indicative of 20%) "discuss ... management accounting concepts and techniques": a demonstration of understanding concepts and techniques (indicative of 15%) "discuss how management accounting concepts and techniques can be applied to address the problem": relevance of chosen concepts/techniques to the specified problem (indicative of 15%) "Critically evaluate... and discuss": balancing arguments by discussing not only pros but also cons of using managerial accounting concepts and techniques (indicative of 20%) "provide an example of calculations": show some calculations (indicative of 20%) Structure, logical flows, and clarity of key messages (indicative of 10%) Tips: Going for depth: "how useful a specific managerial accounting concept/technique is to address a specific management problem that I elaborate upon in essay, and what are remaining issues?" Imagine you are going to treat a case study material incorporating a specific managerial accounting concept/technique? Going for breadth: "how can a specific business benefit from a range of managerial accounting concepts and techniques for planning, controlling, and decision making, and what are remaining issues?" For showing calculations, focus on the most beneficial concept and technique

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