Task Description Scenario Analysis and Justification

Aim Investigate and identify a new export market opportunity for Australian macadamia nuts into EITHER Shanghai - China or Seoul - South Korea for a 2026 launch.

This is the first assessment of an interlinked three-part project - A1 Scenario Analysis, A2 Communication Strategy Pitch, and A3 Marketing Comms Plan.

Rationale To build student understanding of the use of environmental scanning in the market research process. Additionally, this allows the student to demonstrate critical thinking and problem-solving skills applied to marketing. Process Choose EITHER the capital city of Shanghai - China or Seoul - South Korea, to market a current macadamia nut product (400gm Dry Roasted variety retail pack) manufactured by Macadamias Australia (product currently available in Australia) to conduct an environmental analysis and assess the viability.

Snapshot Paper Students are required to source only secondary research and apply this information to address the task. Do NOT contact the company to request any information and use only reports and data that is freely available via the University library. There will be a dedicated workshop in Week 2 to present the key databases that directly relate to this assessment and a session to 'unpack' the task.

The report has 3 mandatory elements:

1.Identify and justify the market for your product in the chosen city and country that is suitable to increase export opportunities. The analysis requires the use of a PEST framework using statistics and information to support. Include any limitations of the secondary research used. Provide a narrative and an infographic PEST diagram that clearly outlines the insights. 2.Provide and justify the new market selection with a view to achieving product acceptance by consumers. 3.Remember to include a justification section as to why the insights should be accepted by Macadamias Australia to inform their strategic planning. Criteria & Marking Your 'Snapshot' Paper should not exceed 1500 words and must include the following: Justification & Recommendations (Action oriented)

I just need the Recommendationsfor this question