Task:

Eurovision Song Contest is an international songwriting competition organised annually by

the European Broadcasting Union (https://eurovision.tv). Australia has long been an island of Eurovision fans, with SBS having broadcast the show every year since 1983 (https://eurovision.tv/country/australia). To better promote this yearly event in Australia, Eurovision would like to obtain a good understanding of the public's perception of Eurovision by adopting a quantitative research method, i.e., survey. However, they are unsure if it is the best approach to gather useful information in this case compared with qualitative or mixed research methods.

Please critique the proposed quantitative research method (i.e., survey) for Eurovision and based on your critique, provide ONE research design suggestion for Eurovision.

Evaluation Criteria:

1. Quality of the arguments and critical discussion in relation to the proposed marketing research design and suggestion. (40%)

2. Quality of the supporting evidence (i.e., good use of theory and/or secondary data, e.g., published government report, consulting report, to support your arguments and discussion). (40%)

3. Presentation (i.e., meets the submission guidelines, format and structure requirements, creative communication, reader friendly, writes clearly and accurately, expression, spelling, diction, grammar, punctuation and proper and consistent referencing style). (20%)