Task: In this activity, you need to describe how your brand currently uses content and what changes you would like to make to improve your brand and your business.

Submission instructions:

$1.$Select a product$/$service$,$ brand or organisation of your choice.

$2.$ Describe the content marketing strategy by answering the following questions:

a$.$What are the different formats used to present content?

b$.$Which format has been most successful and why? How did you reach this conclusion?

c$.$What changes would you like to make to your overall content strategy?

$3.$Describe the email strategy by answering the following questions:

a$.$What changes would you like to make to your email strategy?

b$.$Add an example of an email that follows the AIDA structure relevant to the selected product$/$service brand or an organisation.