Task Individual task Pick a company of your choice from the list provided, and you should develop a Professional Strategic Marketing Proposal addressing the four specific tasks set out in the guideline below. Your report should be 2,000 words, excluding Title, Abstract, Table of contents, Bibliography, and Appendices. You are required to develop a comprehensive strategic marketing analysis of an organization of your choice from the list below. You need to conduct independent research focusing on the key developments inside and outside your case organization. The study should not stretch back beyond 5 years. The report should address the following tasks for the Midterm and Final assignments respectively. FOR THE MIDTERM ASSIGNMENT (40%) STEP ONE: MISSION: Mission statement core message that guides and influences your marketing strategy Why is this company in business? What is the purpose of their business? What is the desired public perception of their business? How does the company's mission statement clarify their strategy? STEP TWO: SITUATION ANALYSIS Analyze the current marketing situation of the company: key changes in the strategic position i.e. external environment and internal environment (including changes in organizational resources, competences, capabilities, leadership, culture, and other internal aspects) of the case study organization during the period identified for your research. Students are to use a variety of theoretical paradigms and models as well as company/market/sector data to analyze the major changes in the internal and external environments of the case study organization. A typical analysis is called a SWOT analysis: strengths, weaknesses, opportunities, and threats. You should also conduct a PEST analysis (Political, Economic, Social, Technological), This method provides a comprehensive analysis of external factors that could affect your company. Your analysis will help you list the most critical problems and relevant opportunities, as well as show you how well your company can tackle projects. Once you have a clear picture of your business, you can identify potential markets and products. Task Individual task Pick a company of your choice from the list provided, and you should develop a Professional Strategic Marketing Proposal addressing the four specific tasks set out in the guideline below. Your report should be 2,000 words, excluding Title, Abstract, Table of contents, Bibliography, and Appendices. You are required to develop a comprehensive strategic marketing analysis of an organization of your choice from the list below. You need to conduct independent research focusing on the key developments inside and outside your case organization. The study should not stretch back beyond 5 years. The report should address the following tasks for the Midterm and Final assignments respectively. FOR THE MIDTERM ASSIGNMENT (40%) STEP ONE: MISSION: Mission statement core message that guides and influences your marketing strategy Why is this company in business? What is the purpose of their business? What is the desired public perception of their business? How does the company's mission statement clarify their strategy? STEP TWO: SITUATION ANALYSIS Analyze the current marketing situation of the company: key changes in the strategic position i.e. external environment and internal environment (including changes in organizational resources, competences, capabilities, leadership, culture, and other internal aspects) of the case study organization during the period identified for your research. Students are to use a variety of theoretical paradigms and models as well as company/market/sector data to analyze the major changes in the internal and external environments of the case study organization. A typical analysis is called a SWOT analysis: strengths, weaknesses, opportunities, and threats. You should also conduct a PEST analysis (Political, Economic, Social, Technological), This method provides a comprehensive analysis of external factors that could affect your company. Your analysis will help you list the most critical problems and relevant opportunities, as well as show you how well your company can tackle projects. Once you have a clear picture of your business, you can identify potential markets and products