Task instructions The purpose of this assessment task is to prepare electronic advertisements for use in internet, mobile phones and other digital media marketing communications, and to evaluate their effectiveness in achieving marketing objectives. The student will take on the role of the Promotion Manager. The trainer/assessor must ensure that the student has access to the existing marketing services of the training organisation. The trainer/assessor must ensure that the student has access to the internal stakeholders of the training organisation. The trainer/assessor must provide the college e-mail addresses of the required stakeholders to the student. The student must use the templates provided to document their responses. The trainer/assessor must assess the student using the performance checklist provided