Task Instructions: You are going to CSR Short Courses. Your team will create a digital marketing strategy that accounts for the entire customer journey. You will be evaluated on research and strategy. Your evaluation will consist on your team’s and your individual work (see rubrics below). Each of the team members should select one of the parts from Market Research or Digital Marketing Strategy (see Project Scope below).

Marketing Overview & Objectives:

UCW’s NExT GEN Hub short courses are focused on technology, business, innovation and entrepreneurship. These courses can help you gain valuable and specific skills in a short amount of time. Whether you’re trying to explore a new career path or want particular skills to set you apart in the job market, our short courses have something to offer everyone.

Objective:

Increase sales, popularity and branding on UCW short courses. We want to widen the scope and offer the short courses to UCW students, international and onshore professionals that want to update their knowledge by taking a flexible short course.

Assumptions:

Pick one of the nine short courses.

The courses have no current social media presence.

No target audience has been defined.

Project Scope:

2- Digital Marketing Strategy ( Social media marketing)

Target Audience: Undefined

• Demographic
• Psychographic
• Geographic