Task Overview: American fast food chain Chick-fil-a has decided to expand their operations into the Australian market. They have engaged you to research the fast food and chicken sandwich/burger restaurant market in Australia. Chick- fil-A wants to know the following: What is the level of competition in the Australian market? . Is there a place for Chick-fil-a in Australia, and if so, where? . What strengths does Chick-fil-a bring that it can leverage to expand in Australia? . What weaknesses must they address? . Any other information that may be useful in expanding their Australian presence. Your group must conduct an analysis of the Chick-fil-a and make a series of recommendations to the board of directors that addresses the above points. Additional Information . You must analyse the industry (ie - Consumer Services) using appropriate analytical tools discussed in both the content lectures and the live lectures . You must outline the major weaknesses of Chick-fil-a . You must outline the major threats to Chick-fil-a . You must outline the key strengths of Chick-fil-a . Your recommendations must identify the opportunities that Chick-fil-a has AND must identify how to take advantage of these opportunities (including ways of leveraging the strengths to do so)Analytical Tools: You should use both of these tools to conduct your analysis. Do not rely on one single tool. You should NOT uses these in the main sections of your report. These tools are a way of gathering information. You must think about what this information means this is what goes into your report. I PESTEL I SWOT