Task: Uber Ride-hailing

You are a business analyst consulting for Uber, a global ride-hailing company. It is present in over 85 countries but, as of 2022, it is not yet available in Cyprus. Uber has asked you and your team of analysts to determine whether they should / can (legally) enter Cyprus.

Required for Task

Write a report for Uber Technologies, Inc. addressing the points/questions below. Your report should follow a clear structure and contain an introduction and conclusion with recommendations.

a. In the introductory meeting, the client asks you how you plan to approach the viability and market entry questions. Provide a brief overview of the main areas you will focus on to analyze the decision problem.

b. Based on the proposed approach, how would you go about conducting the analysis and gathering the data and information required? Clearly identify the proposed data collection methods, as well as the key sources of information and insights you intend to consult.

C. Conduct a PESTLE analysis to:

1. examine the factors that might impact Uber's planned ride-hailing operation in Cyprus;
2. identify how Uber might compete profitably in the taxi market in Cyprus.

d. To consider entering the market, Uber has set a minimum net profit target of $500,000 after the first 3 years. How much market share do Uber drivers need to capture to generate this level of profit for Uber? Desk research in January 2022 revealed the information outlined below.

NB: You will need to make reasonable assumptions about the reliability of the predictions. Show all calculations and formulae.

• Total predicted size of the Cyprus Taxi Industry (industry revenue) in 2022 is S55.35 million.
• Predicted average annual industry revenue growth for the next 3 years is 4.25%.
• Industry net profit margin is 12% (based on trips between 3 and 6 km).

Ubers 5asic Revenue Model: Uber earns money by operating a ride-hailing service and taking a percentage ot tares

(commission-based model. Uber takes around 20 of the tare charged to the Customer, the remaining 806 is the drivers

income. Depending on passenger demand, fares can be charged at 1.5X, 2X or 3X the standard rate (dynamic pricing).

Notes for the Solution:

• The answer should be individual work.
• Attach the references

Task 2: Uber Ride-hailing [30 marks] You are a business analyst consulting for Uber, a global ride-hailing company. It is present in over 85 countries but, as of 2022, it is not yet available in Cyprus. Uber has asked you and your team of analysts to determine whether they should / can (legally) enter Cyprus. Required for Task 2 (Comments for task 2 should not exceed 800 words in total.) Prepare a short 600 to 800-word report for Uber Technologies, Inc. addressing the points / questions below. Your report should follow a clear structure and contain an introduction and conclusion with recommendations. a. In the introductory meeting, the client asks you how you plan to approach the viability and market entry questions. Provide a brief overview of the main areas you will focus on to analyse the decision problem. b. Based on the proposed approach, how would you go about conducting the analysis and gathering the data and information required? Clearly identify the proposed data collection methods, as well as the key sources of information and insights you intend to consult. C. Conduct a PESTLE analysis to: examine the factors that might impact Uber's planned ride-hailing operation in Cyprus; . identify how Uber might compete profitably in the taxi market in Cyprus. The words contained in the framework are not part of the word limit. d. To consider entering the market, Uber has set a minimum net profit target of $500,000 after the first 3 years. How much market share do Uber drivers need to capture to generate this level of profit for Uber? Desk research in January 2022 revealed the information outlined below. NB: You will need to make reasonable assumptions about the reliability of the predictions. Show all calculations and formulae. Total predicted size of the Cyprus Taxi Industry (industry revenue) in 2022 is $55.35 million. Predicted average annual industry revenue growth for the next 3 years is 4.25%. Industry net profit margin is 12% (based on trips between 3 and 6 km). Uber's Basic Revenue Model: Uber earns money by operating a ride-hailing service and taking a percentage of fares (commission-based model). Uber takes around 20% of the fare charged to the customer; the remaining 80% is the driver's income. Depending on passenger demand, fares can be charged at 1.5X, 2X or 3X the standard rate ( dynamic pricing)