Task: You are a junior manager in a tourism / hospitality organisation. Your senior management team have asked you to summary of the latest data published by Tourism Research Australia to inform a strategy meeting.

You should read the data available on international tourism collected via the International Visitor Survey (IVS) https://www.tra.gov.au/International/international-tourism-results

And on domestic and outbound tourism collected via the National Visitor Survey (NVS) https://www.tra.gov.au/Domestic/domestic-tourism-results

Please note that in each case there are 3 data sources. You should refer to all of these.

a.PDF summary

b.Data tables (excel)

c.Interactive tables and graphs (at the bottom of the page)

Questions

1.What changes have been seen in inbound tourism to Australia as of March 2020, compared to the previous 12 months, as reported by the International Visitor Survey? Why? (1 mark)

2.In the year ending March 2020, what were the three (3) biggest source markets (of inbound tourists) to Australia in terms of visitor numbers? How and why does this differ from the previous year (year ending March 2019)? Which market do you expect to grow fastest once a vaccine for Covid-19 is available? (1.5 marks)

3.In the year ending March 2020 what were the three (3) biggest source markets in terms of visitor expenditure? Discuss the differences between expenditure and visitor numbers and provide a reason for them. (1 mark)

4.Compare the total international visitors to Australia (year ending March 2020) with the total staying in commercial accommodation. How do these groups differ? What types of tourist (defined by main purpose of visit) are most and least likely stay in commercial accommodation? (1.5 marks)

5.What changes have been seen in travel by Australians for the year ending March 2020, compared to the previous 12 months, as reported by the National Visitor Survey? Why? (1 marks)

6.Which states/territories were most affected in terms of visitor numbers by impediments to international and domestic travel in the first three months of 2020? (1 mark)

7.Look at the outbound data (for year ending December 2019) and explain how and why these have changed from the previous year. Identify some interesting trends (such and weak and strong markets) and try to explain them. (1.5 marks)

8.What do you expect to happen to demand for tourism in 2021? (1.5 marks)