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task, you are provided with two data files. The first one, MarketingCampaignsData.csv , includes information about: Various demographic information about customers - their age, job,
task, you are provided with two data files. The first one, MarketingCampaignsData.csv includes
information about:
Various demographic information about customers their age, job, marital status, and
education.
Customer account information more specifically, the status of their current credit default
information about their past mortgage housing andor personal loan applications loan
and the preferred mode of contact mobile or landline
Details about specific marketing campaign marketing campaign there were five in total,
month and day of the week the customer was contacted, duration of the call in
seconds and the contact outcome success or failure, poutcome column
The last column called y tells if the customer has eventually subscribed to a term deposit
yes or not no
Everything described above, with the exception of column y is contained in the second file,
ExistingCustomers.csv which contains data about the bank's present clients. Using the information
from the first file as a foundation, try to foresee which of the bank's present clients is most likely to
sign up for a term deposit. Determine who will subscribe, explain which criteria are most crucial
for forecasting client membership to a term deposit, and pick the optimal prediction technique
before creating a prediction model. Give a thorough justification of your analytical strategy,
including the workflow model's components. Describe the steps taken to obtain the most accurate
predictions. Give a thorough rundown of the results and expound on your conclusions.
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