Task

You are required to prepare a Marketing Plan for Make With Luv, a local company that only produces natural and organic hair oil product named Eesh, that does not contain paraben nor sulphates. The objective of the project is to test students ability in applying marketing concepts and tools learned in class into the actual business situation.

Based on this objective your Marketing Plan should cover:

(1) an introduction of the company business

(2) products or services

(3) brand

(4) market analysis

(5) marketing strategy

(6) implementation.

Question 1

Choose one product / brand from the selected company. Critically evaluate the strengths and weaknesses of the product and the company, and how external environment such as political, legal, economic, social and technology affect the business. Provide relevant examples and facts to support your answers. This section should cover an introduction of the company business, products or services, brand and market analysis.

Question 2

Based on the analysis conducted in Question 1, develop relevant marketing strategies for the chosen product for the launch in 1st Quarter 2024, 2nd Quarter 2024, 3rd Quarter 2024 and 4th Quarter 2024. Provide justifications to support your answers.

Question 3

As the company is new and relatively small, the budget allocated for 2024 is limited. Initiate detailed implementation marketing plan for your strategies. Highlight potential challenges in the process of implementation especially during pandemic times.