Taskabella conducted this marketing chttps:$//$hbsp$.$harvard.edu$/$import$/1159748$ampaign using an experimental design. What was the conversion rate? Explain whether or not you believe the advertising campaign was effective. $(10$ points$)$

The sale of each handbag generates $$100$ of revenue. How much revenue was generated from the campaign? $(10$ points$)$

What was the opportunity cost $($lost earning opportunity$)$ in the campaign? $(10$ points$)$

What is the ROI of the campaign based on profitability of handbag sales? $(10$ points$)$

What is the minimum threshold$-$level of impressions $($the nearest $10)$ required for the campaign to be effective? Develop a graphic to illustrate your answer. $(10$ points$)$

At what level of impressions $($rounded to the nearest $10)$ does the conversion in the treatment group plateau? Develop a graphic to illustrate your answer. $(10$ points$)$

The marketing campaign manager wants to operationalize your insights, and asks how many impressions to purchase in order to capture $80\%$ of the potential revenue. What is your recommendation? Explain the rationale for your recommendation. $(20$ points$)$

TaskaBella is expecting a drastic cut in marketing budget for the next year. The marketing campaign manager of Region $1$ asks for your support to identify one customer segment that will maximize revenue from the same kind of marketing campaign. She tells you that she is considering the possibility of cross$-$selling other luxury items in future, so she wants to define segments based on customers$$ spending potential $($income$).$ Create a table illustrating customer segments in your region. Which segment would you recommend? Explain the rationale for your recommendation, including how much the company expects to earn from the campaign. $(20$ points$)$