Tasks

Pick a multinational company of your choice and respond to the following questions:

1. Explain explicitly about theories and the practice of Marketing, bringing examples from your chosen multinational company (select Procter & Gamble company only) (LO1)

2. Describe the fundamentals of marketing with regard to your chosen company in the international environment. (LO2)

3. Develop and analyse a marketing plan for your chosen multinational company and explain how the global competition is influencing this company. (LO3)

Learning Outcomes:

LO1. Explain and deal with the current theories and practices of marketing

LO2. Develop a sound understanding, describe and apply the fundamentals of marketing in the international environment.

LO3. Develop and present a sound Marketing plan in the context of global competition

kindly explain everything in detail.