Tasman Aquatic Adventures Limited (TAA). TAA's overall nancial performance is currently assessed mainly in relation to a ROCE target of 10% per annum, which is not currently being achieved. The director and key managers participate in a bonus scheme that rewards them when TAA achieves the target ROCE of 10%. Some doubts have been expressed about whether ROCE is the appropriate measure for monitoring financial performance given TAA's objectives and strategies. Some staff have also asked whether the 10% target is too high, given the ecotourism nature of the business. Clearly, the bonus system is not going to be very effective for motivating staff if the target ROCE is believed to be unachievable. Tianna receives a considerable amount of data each month. This includes financial data from Mateo, such as income statements, balance sheets and cash ow statements for TAA as a whole. Mateo also produces a monthly analysis of variances between budget and actual and a whole page full of nancial ratios, most of which Tianna does not really understand. Aria produces some customerrelated statistics such as sales growth and market share gures. Other managers produce a page of measures related to their department, except Vasa, he produces two pages of measures! Tianna feels she is drowning in key performance indicators they can't all be key! How can she decide which measures are really helpful to the management team in order to help them make the key decisions that are obviously necessary if they are going to improve the performance of this business? Now they also have the CSPA which looks quite disturbing will that help? Tianna is not even sure whether the focus on ROCE is correct and exclaims: \"I'm not convinced that ROCE is the right measure to use and anyway, just 'watching' the gures does not provide the information we need to actually help us to improve them!\" At the next management meeting Tianna asks: \"If we are going to improve ROCE, perhaps we need to cut down on our training expenditure. Our guides surely know what they are doing by now and every additional training day is a lost