tastefield Industries Limited is a Nigerian Company whose mission is the Manufacturing and Marketing of Melamine table wares using south korean technology. Tastefield started production in 1997. Tastefield benefited from Nerfund Industrial Development Funding of FGN of 1 USD/million at an interest rate of 4% p.a and exchange rate of 22.0 to 1 USD in 1994. tastefield had 60 employees which included 5 members of its management team and an elite board of directors of 7. tastefield had 18 brands of table wares for over 40 million first time customers, 10 million repeat customers. the average brand price was N120,00. the estimated production capacity for each brand stood at 40.000 pieces p.a. in 1999, Nigeria had a democratically elected government. this opened up the Nigerian economy to global competition. between 1999-2015 Tastefield witnessed 75% drop in its market share. tastefield responded by suspending production. today Tastefield BOD has decided to commence business.

Task demanded from you.

a. Analyse the business environment of Tastefield Industries from 1999-2015.

b. Identify 5 business opportunities and trends for Tastefield from 1999-2015.

c. Identify 5 business threats and trends before Tastefield Industries 1999-2015.

d. Identify 5 business strengths or capabilities and trends of Tastefield from 1999-2015.

e. Identify 5 weaknesses and trends of Tastefield from 1997-2015.

f. base on your knowledge of the environment of Tastefield write a 3 page, 5 year business strategy for putting Tastefield back in business 2020-2023.

g. Design 5 critical projects in your business strategy.

h. Design a useful score-card/score board or K.P is for measuring Tastefield startegy performance in 2020-2023.

i. List 5 leadership actions the management of Tastefield can use to drive its strategy and business environment in 2020-2023.