^{Tasty Food to Go is a cozy and small family-owned restaurant located in a charming little neighborhood in the heart of Arcadia, Californiaserving authentic homemade Asian cuisine. It occupies a corner space with a back-parking lot and plenty of street parking, and the entrance to the restaurant is super friendly, sweet, and homey. It serves deliciously and freshly simple wonton, dumplings, noodles, rice bowl dishes, and desserts that will suit many people's tastes. Tasty Food to Go's food uses fewer carbs, fewer calories, and less fat than every other restaurant. We offer delivery and takeout on an Asian menu that is impressively inexpensive. The restaurant also provides free delivery within 5 miles of the restaurant.}

^Assignment:

^{Determine the primary and secondary target markets for your company. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. Considerations for your target markets should be age, lifestyle values, attitudes, wants and needs, gender, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation,}