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Tata Astrum, Tata Shaktee and Tata Precision Tubes are part of the Tata Steel Group, one of the largest steel companies in India. In the

  • Tata Astrum, Tata Shaktee and Tata Precision Tubes are part of the Tata Steel Group, one of the largest steel companies in India. In the financial year 2019, Tata Astrum had total sales of INR 272 crore, total costs of INR 173 crore and a total contribution margin of INR 99 crore. Similarly, Tata Shaktee had total sales of INR 966 crore, total costs of INR 548 crore and a total contribution margin of INR 418 crore. Lastly, Tata Precision Tubes had total sales of INR 1,731 crore, total costs of INR 1,073 crore and a total contribution margin of INR 658 crore.
  • When comparing these figures to those of Arcelor Mittal and Ansteel Group, the differences are quite stark. Arcelor Mittal had total sales of INR 1.14 lakh crore, total costs of INR 78,032 crore and a total contribution margin of INR 36,715 crore. Ansteel Group had Total sales of INR 1.44 lakh crore, Total costs of INR 86,600 crore and a total contribution margin of INR 57,936 crore. These figures are significantly higher than that of Tata Astrum, Tata Shaktee and Tata Precision Tubes. This is likely due to the larger size, greater market share and more diversified product range of Arcelor Mittal and Ansteel Group.
  • It is clear that Arcelor Mittal and Ansteel Group have higher total sales, total costs and total contribution margin than Tata Astrum, Tata Shaktee and Tata Precision Tubes. This highlights the difficulty of competing with larger steel companies in the global market. Nonetheless, Tata Steel Group has managed to hold its own in the Indian market and is continuing to expand its presence in the global market.
  • Overall, it is evident that Tata Astrum, Tata Shaktee and Tata Precision Tubes have lower total sales, total costs and total contribution margin than Arcelor Mittal and Ansteel Group. However, this does not mean that Tata Steel Group is not a viable business. Rather, it shows that they have to focus on expanding their presence in the global market and diversifying their product range in order to compete with the larger players.

please do some recommendation according to those three products

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