Tata Boeing Aerospace Ltd (40 Marks) Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners, defense, space and security systems, and service provider. As America's biggest manufacturing exporter, the company supports airlines and government customers in more than 150 countries. Since 2003, Boeing established a wholly-owned subsidiary, Boeing International Corporation India Private Limited (BICIPL) to support the growing demands of India's aviation, aerospace and defense industries. Headquartered in India, BICIPL's line of business includes the manufacturing of aircraft parts and equipment. It focused on delivering value to Indian customers with advanced technologies and committed to creating sustainable value in the Indian aerospace sector. In 2016, Tata Advanced Systems (TASL) and Boeing announced to form a joint venture named Tata Boeing Aerospace Limited (TBAL) in Hyderabad to produced vertical stabilizer structures for the 737 Max, Boeing AH-64 Apache helicopter fuselages and other aerostructures. The new production line will also utilize cutting-edge robotics and automation in manufacturing. The expansion will create additional employment opportunities and enable skill development as well. According to Sukaran Singh, CEO of TASL, the expansion of the aerostructure manufacturing capabilities with the new production line was a landmark in the company's collaboration with Boeing. Skilled talent, robust infrastructure, ease of doing business, and a highly responsive government administration will make Boeing products more globally competitive. Nowadays, Boeing has strengthened its supply chain with 200 partners in India. Annual sourcing from India stands at $1 billion. Boeing currently employs 3,500 people in India, and more than 7,000 people work with its supply chain partners. (Source of Information: https://www.tata.com) Page 3 of 5 2a. 2b. Discuss FIVE factors affecting Boeing's market entry strategy in (20 marks) expanding India markets. Based on Boeing's case, critically discuss THREE benefits and (20 marks) costs of forming a joint venture with Tata Advanced Systems (TASL) in India respectively.