TATA SWATCH: PURE WATER FOR THE INDIAN HOUSEHOLD (ISB) IVEY CASE SERies)

1. **Background**: Provide an overview of the company (TATA) and its involvement in the water purification industry in India. Include a brief history and mission.

2. **Market Overview**: Describe the Indian market for water purification products. Include statistics on water quality issues, the size of the market, and major competitors.

3. **Product Description**: Explain the TATA SWATCH water purification product and its features. Highlight any unique selling points.

4. **Internal Analysis**:

- **Strengths**: Identify the internal strengths of TATA SWATCH. This could include technological expertise, brand reputation, distribution network, or financial resources.

- **Weaknesses**: Discuss internal weaknesses or challenges that the product may face, such as cost structure, scalability issues, or regulatory hurdles.

5. **External Analysis**:

- **Opportunities**: Identify external opportunities in the Indian market, such as growing awareness of water quality issues, government initiatives, or changes in consumer behavior.

- **Threats**: Discuss external threats, such as competition, regulatory changes, economic factors, or cultural attitudes toward water purification.

6. **Regulatory Environment**: Examine any relevant government regulations and policies affecting the water purification industry in India.

7. **Customer Analysis**: Understand the target customer segments, their needs, and preferences.

8. **Competitive Analysis**: Analyze key competitors in the water purification industry and their strategies.

9. **Technological Trends**: Discuss any emerging technologies or trends in water purification that could impact the market.

10. **SWOT Analysis**: Summarize the strengths, weaknesses, opportunities, and threats specific to TATA SWATCH.

11. **Financial Analysis**: If data is available, analyze the financial performance and viability of TATA SWATCH.

12. **Cultural and Social Factors**: Consider how cultural and social factors in India may influence the adoption of water purification products.

13. **Environmental Impact**: Assess the environmental implications of water purification methods used by TATA SWATCH.

14. **Summary of Key Issues**: Summarize the most critical challenges and opportunities facing TATA SWATCH in the context of the Indian household water purification market.