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Tavis Robotics Corporation has developed a new robot-model FI-73-that has been designed to out perform a competitor's best- selling robot. The competitor's product has a
Tavis Robotics Corporation has developed a new robot-model FI-73-that has been designed to out perform a competitor's best- selling robot. The competitor's product has a useful life of 10,000 hours of service, has operating costs that average $4.60 per hour, and sells for $109,000. In contrast, model FI-73 has a useful life of 30,000 hours of service and its operating cost is $2.60 per hour. Tavis has not yet established a selling price for model Fl-73. From a value-based pricing standpoint what is Fi-73's economic value to the customer over its 30.000 hour useful life? $155.000 $278.000 $187000
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