Taylor buys a motorcycle helmet from MotoWorld after Mark, one of MotoWorld's sales associates, falsely tells Taylor that the helmet 1) is the best looking one in the market and 2) provides 80% safety in a crash between 50 and 100 miles per hour. Please discuss each of the following with reasons.

• Based on the above claims which turn out to be false, Taylor sues Mark and Motoworld for false advertising and fraud. Which federal agency would investigate these claims and what can that agency do to punish MotoWorld for false advertising?
• Suppose instead that Taylor bought this helmet from his neighbor Unger, who is a gym teacher, and Taylor is injured when the helmet falls apart during a crash at 60miles per hour. Taylor sues Unger for strict product liability. Result and reasons?
• Suppose Taylor is injured when the helmet falls apart during a crash after Taylor took the helmet apart and re-assembled it. Taylor sues MotoWorld. Result and reasons?
• Finally, suppose that the helmet falls apart during a crash and Taylor cuts his hand four days after the crash while playing with a broken piece of the helmet so he sues MotoWorld. Result?