[Taylor] Taylor Swift is working on the marketing budget for her Eras Tour. Taylor decides to actively promote the concert to women ages 20-40 who have been fans of her music throughout all of her eras. In order to do this, Taylor decides that she needs to run advertisements on radio stations that the age group tends to listen to, as well as distribute her music in new locations, such as Target. As Taylor plans these marketing efforts, she estimates their costs on a spreadsheet and totals all of the costs to create her marketing budget for the year. What method of budgeting is Taylor implementing to create this marketing budget? Optimization Affordable Percentage of Sales Competitive Parity Objective and Task