Taylor's T-Shirt FC Customer Lifetime Value No. of respondents No. of respondents (%) How long do you intend to purchase Taylor's T-Shirt FC from TMS? Less than a year 38 57.60% One Year 20 30.30% 2 years 3 4.50% 3 years 1 1.50% More than 3 years 4 6.10% How long have you purchased Taylor's T-Shirt FC? Less than a year 39 59.10% One Year 12 18.20% 2 years 8 12.10% 3 years 3 4.50% More than 3 years 4 6.10% How many Taylor's T-Shirt FC have you purchased? None 37 56.10% 1 T-shirt 21 31.80% 2 T-shirts 5 7.60% 3 T-shirts 2 3.00% More than 3 T-shirts 1 1.50% Do you intend to REPURCHASE Taylor's T-Shirt FC? Never intend to repurchase 35 63.00% Strongly intend to repurchase 31 47.00%