Taza Chocolate sells to specialty and natural food stores around the country. This indicates that Taza Chocolate uses a$($n$)\_\_\_\_\_$ distribution strategy.

selective

exclusive

digital

intensive

Assessment question

Taza Chocolate wholesales its products. While the company ships directly to retailers, it also sells to wholesalers and distributors. The wholesalers that Taza sells to purchase large quantities of Taza$$s product and resell to other wholesalers or retailers. The wholesalers supply refrigerated warehousing and deliver the product to the retailers they sell to$.$ The wholesaler also provides general customer assistance. The wholesalers that Taza Chocolate sells to would likely be categorized as $\_\_\_\_\_.$

retailers

agents

full$-$service wholesalers

brokers

Assessment question

Taza Chocolate plans to open a factory store. The company would like to advertise the opening of its new store. The co$-$founders determine that they want a relatively low$-$cost method that will target local audiences. Which media should Taza use?

Radio

Television

Direct mail

Magazine